Case study · eBiscuits
Every answer buys a better report
eBiscuits, a UK digital marketing agency, offers a free ChatGPT Ads readiness audit. enSeller values each detail the visitor chooses to share and, from that value, sets the budget for their report before a word is written.
“We wanted to offer customers genuinely valuable AI services, but the economics had to work too. enSeller is the first platform we've seen that treats every interaction as a commercial decision — what is the opportunity worth, how much should we invest in delivering it, and how can it generate revenue? It means we're thinking about customer value and commercial return together, from the very first interaction. It's a fundamentally different approach to building an AI-powered business.”
HenryCEO, eBiscuits
What the visitor's answers buy them
The more they share, the better their report: a more capable model, reasoning from more of their own context.
Initial analysis
Free, from their web page
- Model
- Fast
- Reasons from
- Their web page
- Room to read
- Room to write
- Report
- A score and the headline findings, in 5 sections
Enhanced report
Unlocked by a work email
- Model
- Stronger
- Reasons from
- Their page, their answers, the current ChatGPT ads rules, and facts established about the business
- Room to read
- Room to write
- Report
- 26 sections: visibility, findings, opportunities and a campaign plan
Full report
Unlocked by their goal
- Model
- Most capable
- Reasons from
- Everything in Enhanced, plus their stated goal, which shapes the plan
- Room to read
- Room to write
- Report
- The deepest analysis and action plan, written live on the page
Every interaction is a commercial decision
What is the opportunity worth?
The value of everything this visitor has chosen to share, set by eBiscuits.
How much should we invest?
The best report that value can fund, priced for this visitor's own page before a word is written.
How does it pay back?
A warm lead, a sponsored offer in context, and a prospect who has just seen what eBiscuits can do.
Dynamically realised advertising
Relevant offers of eBiscuits services, clearly labelled, placed inside the report findings as it is generated, live.
What eBiscuits gets
AI that funds itself
Every report is paid for by the data it captures, so eBiscuits can give real value away from the very first click.
Leads that arrive warm
Role, company and goal in the visitor's own words, plus the report they have just read. The sales conversation starts halfway in.
Visitors who want to trade up
The form shows exactly what one more answer unlocks, so sharing feels like a reward, not a toll.
Dynamically realised advertising
Its own offers, in context, in the sections of the report they speak to.
Try it yourself
Run the audit on your own landing page, then see how far your answers take you.